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941-224-7891
ray@publicityworksagency.com
Providing PR services
since 2011
WE PROVIDE A SERVICE LIKE NO OTHER PR AGENCY!
LIKE HAVING A PERSONAL PUBLICIST WITH YOU 24/7
COMMUNICATIONS WITH OUR CLIENTS IS THE KEY TO OUR SUCCESS
THE PUBLICITY WORKS AGENCY is your business confidant. We’re engaged round-the- clock to build your brand and heighten your celebrity status, by utilizing every media promotional tool and source required to insure a successful publicity Campaign.
Our savvy team of public relation managers and publicists have dedicated over 25 prolific years in publicity, marketing, journalism, sales, finance and entrepreneurial matureness, and are partnered with vital and influential media professionals and experts to empower maximum exposure.
In today’s fast-paced and state-of-the-art world, an ongoing publicity campaign is essential to rise above the competition and become extraordinary and prosperous.
THE PUBLICITY WORKS AGENCY will thrive to take you to that level of success and beyond. A personal publicist will be at your beck and call to persistently brainstorm and tweak ideas and to reassure that we’ve orchestrated the very best possible publicity campaign tailored to fit your every need.
The Publicity Works Agency is a full-service public relations and marketing firm based in Sarasota, Florida, that specializes in building brands for authors, musicians, and entrepreneurs. Established in 2011, the agency provides round-the-clock "personal publicist" services to help clients gain media exposure and heighten their celebrity status.
Core Services
The agency offers a range of promotional and branding tools, including:
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Brand Building: Creating and refining a client's public image to rise above the competition.
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Media Campaigns: Utilizing various media sources to ensure maximum exposure.
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Consulting: Providing strategic "business confidant" services with continuous brainstorming and idea tweaking.
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AI Specialization: Recent updates to their official website indicate a focus on AI specialist services.
SPECIALIZING IN AUTHORS... MUSICIANS... ENTREPRENEURS
ABOUT
Ray Shasho
Founder and Director
of the
Publicity Works
Agency
PUBLICITY WORKS! is your business confidant. We’re engaged round-the- clock to build your brand and heighten your celebrity status, by utilizing every media promotional tool and source required to insure a successful publicity campaign. Our savvy team of public relation managers and publicists have dedicated over 25 prolific years in publicity, marketing, journalism, sales, finance and entrepreneurial matureness, and are partnered with vital and influential media professionals and experts to empower maximum exposure.
In today’s fast-paced and state-of-the-art world, an ongoing publicity campaign is essential to rise above the competition and become extraordinary and prosperous.
PUBLICITY WORKS! will thrive to take you to that level of success and beyond. A personal publicist will be at your beck and call to persistently brainstorm and tweak ideas and to reassure that we’ve orchestrated the very best possible publicity campaign tailored to fit your every need.
Ray Shasho is an American author, music journalist, publicist, and talk show host best known for his in-depth interviews with iconic musicians and celebrities. He is the creator and host of Interviewing the Legends: a long-running podcast and YouTube series that has featured hundreds of legendary guests from the worlds of rock, pop, jazz, and entertainment.
Early Life and Education
Ray Shasho was born in Baltimore, Maryland. His early passion for music and storytelling led him to pursue careers in broadcasting, journalism, and creative writing. He is based in Bradenton, Florida, with professional ties to the entire Tampa Bay and Orlando areas.
Journalism and Broadcasting
After graduating from a CBS owned Broadcasting School, Shasho began his broadcast career in radio in 1979 using the air name Ray Richards. He landed several jobs in Florida and Annapolis, Maryland as a deejay for MOR and Top 40 radio formats.
Shasho gained prominence as a music journalist with over 1000 compelling interviews with artists such as Ian Anderson, Julian Lennon, Alex Lifeson, Todd Rundgren, Mark Farner, Ronnie Montrose, Chris Squire, Jon Anderson, Rick Wakeman, Greg Lake, Keith Emerson, Lou Gramm, Johnny and Edgar Winter, Dr. John, John Kay, Robin Trower, Mike Love, John Mayall, Dave Edmunds, Engelbert Humperdinck, Al Kooper, Peter Asher, Petula Clark, Dionne Warwick, Connie Francis, Susanna Hoffs, Beth Hart, Lucie Arnaz, Ann Wilson, Suzi Quatro, and many-many others. His conversational style and deep knowledge of music history have earned him a reputation as one of the most insightful interviewers in the industry.
After a five-year stint as a classic rock music columnist with The Examiner/AEG, Shasho wrote for CBS Tampa Bay Entertainment. He began his talk show host career with BBS Radio in Paradise, California. He worked at BBS for five years until the radio station burnt down from a major fire that wiped out the entire community.
Shasho launched Interviewing the Legends in the early 2010s, combining podcasting and video formats to reach a global audience. The show is syndicated across multiple platforms and has become a go-to destination for fans of classic rock and celebrity culture. Ray laments the disappearance of rock stars from the mainstream. Once, rock and roll, blues, and jazz were integral to American culture. However, these legendary rock heroes seemed to vanish mysteriously from our radios.
The music of the 1960s, 70s, 80s holds a special place in our hearts. It’s the soundtrack to our lives, marking precious moments. But where did those iconic rock stars go? Factors like internet piracy, digital singles overshadowing full albums, and changes in radio formats contributed to this decline. Record companies shifted focus, and untalented wannabes took center stage. Ray Shasho embarked on a rock and roll pilgrimage to champion this music legacy and culture.
Authorship
Ray Shasho is the author of several books, including:
The Liberty Code — A dystopian thriller blending political intrigue, speculative fiction, and social commentary. The novel explores themes of surveillance, resistance, and the fight for freedom in a near-future America. -Released June 1st, 2025
The Rock Star Chronicles: Truths, Confessions and Wisdom from the Music Legends That Set Us Free! (Series One) -Released January 28th, 2020
Wacky Shenanigans on F Street: Proud To Be Politically Correct in Washington D.C. -Released May 5th, 2015
Check the Gs: The True Story of an Eclectic American Family and Their Wacky Family Business. -Released March 21st, 2011
His writing blends memoir, biography, and cultural commentary, often spotlighting the personal stories behind musical legends.
Public Relations and Creative Direction
As the founder of The Publicity Works Agency, Shasho provides PR services for musicians, authors, and creatives. He is also a lyricist, music video conceptualist, and visual branding strategist, collaborating on projects that fuse poetic storytelling with cinematic aesthetics.
Ray recently completed a TV Comedy Sitcom project entitled ‘Retail Baby.’ Based on his first book ‘Check The Gs’ it’s a true story set in downtown Washington D.C., in 1979. The show follows the misadventures and mishaps of an eclectic sales staff that work at an unconventional family business.
Shasho is the founder of Rock Raymond Productions, CAPSHA Records, and Oracle/Shasho Productions which includes a stable of brilliant new AI artists. His goal is to bring back respected music into the spotlight and possibly create a radio station that would feature a playlist consisting entirely of AI generated music. Shasho believes the future of the music industry is AI generated music, and not to replace music artists, but to work in conjunction with actual musicians and singers.
“Publicity is absolutely critical. A good PR story is infinitely more effective than a front Page ad.”
–Richard Branson